I’m Alexander, a corporate entrepreneur working in Deutsche Telekom.
How did you come up with the idea of Mighty-Office?
When you work on a big projects in a company having 700 offices worldwide, it is impossible to remember where the offices are so you don’t use the resources even though you might. I wanted to leverage this potential and this was the starting point of Mighty-Office.
What was the evolution of your solution?
I built it just by myself. While working on my daily job during the day, I developed the iPhone and Android app during the weekends approx a year ago.
Nowadays the app contains many features. It is a real location based social network within the company where the employees post what they are working on, where they’re going for a coffee or what is the lunch menu so others can see it and respond. Users can filter the vicinity to choose the location of news displayed. For example when there was a fire in one of the company branches, this social network made it very easy to spread instant, relevant information to other colleagues and eliminated the distorted information. There is a trip share tool which is used for managing the business trips. This has very powerful backend, as intuitively calculates higher tolerance of digression when the trips are longer so people can give a ride to colleagues whose destination is more off the way, if they are going for a longer trip.
How are the people acquiring the use of this app?
Very well. People can download the app for free in the app store. To get the office location data, users activate via their company email once. The biggest user base is not-surprisingly in Germany. It started within the Telekom without any push to the employees and now there are 8800 active users though.
The app has wide usability – it is used by the shops to announce news happening in there, in logistics or sales, which use it to visualize the network of the electronic billboards, which are available for rent by the customer.
The big lead for users are also the state offices, which are all listed in the app and citizens can see where to look for the particular office and potentially also any announcements, that the office makes.
How is it possible to come up with an independent app in the corporation with established processes?
When I built the solution there were no processes for apps. Provacy and security requirements, of course, were met. When I first met the privacy guys, they liked the implementation, but couldn’t give any official approval because it is a private app.
In the meantime there has been build an internal innovation process which allows the employees come up with the new things independently.
What is the business model?
Initially I joined the hub:raum accelerator with the idea of strong sales push to make other companies want to use the app. Meantime, after lots of trainings, discussions and based on the feedback I got from the users, I transformed the model to be completely viral based. I actually recognized the app is spread among the users virally due to the useful content it has. Therefore the model is to get the customers first and then the company comes to the Mighty-Office with the request. And it works! Mighty-Office now serves 12 companies and organizations outside of Deutsche Telekom.
What gave you the hub:raum acceletator at the betahaus coworking?
The hub:raum provided impressive mentoring and lectures from General Assembly, which definitely helped me. I see the biggest benefit in this mixture of mentoring, collaboration with the other teams and actually just seeing how others solve their business issues.
What will you do after the hub:raum accelerator is over?
I will come back to work!
The project will go on, scaling and spreading to more companies. The possibilities for innovation partners (e.g. power client companies or strategic investors) are laid out in the next weeks.